SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the popular trends in a nowadays SEO is a tendency to avoid using automatic SEO tools. It is even said that using automated software can hurt your SEO stats. On the other side of the coin, search engine optimization is a ground where the volume of dull routine tasks is huge. Doing all of it yourself is much more difficult and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to decide which jobs can be performed by hand indeed, and which ones are better to perform automatically.
1) Making content. There are a lot of applications that present automatic synonymizing of any text. There are tools that even claim to create human-readable texts generated fully automatically. However, until computers will begin to comprehend the sense of a text, they won’t be able to make a more or less good automated content. So this task should be performed 99% manually for now. Hire a good copywriter and make a quality content for your site, rather than throwing those funds into some “powerful” utility that does this automatically.
2) Gaining backlinks. This is the second vital SEO action, though someone could name it the first. A quality link building needs you to review a bunch of potential link partners and filtering only those sites that are closely related to your one, with a quality content and a trust rank simultaneously. This job can be made automatic for a small percent, since you don’t have to discover potential linking platforms manually. However, the final conclusion still is up to you. It is you who should consider the quality of websites and judge their relevance to your theme. Finding link partners is as low as 10% of the entire work. The rest is performed manually.
3) Monitoring search engine rank. In short, you want this to track your efforts – whether you’re doing fine, or your activity misses the goal. One of the most frequent mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need such a large depth. If your site isn’t located within the first 20-30 positions – nobody finds it anyway. So in a SEO sphere it is better to limit web ranking checks with first 4-5 pages. However, if there is a significant number of keywords to monitor, the process may still require a large amount of time. And here is where an automatic tool is really irreplacible! With an automated SERP checker you can save tons of hours comparing to what you would spend if did that by hand. However, you should prefer search engine friendly software, to prevent possible worries with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Discovering keywords related to your business is another task that is easy to automate. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can keep a lot of time and lose virtually nothing. There are many ways of finding quality keywords and many of them can be dug through automatically.
To summarize the above, every SEO task needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to apply your hands and your brain.